About us
Elliotti was born from a deep respect for nature and a lifelong curiosity about how natural ingredients can become part of a more conscious way of living.
What began as a personal journey into aromatherapy and naturopathy gradually grew into a family-run business with a simple intention: to offer carefully selected natural products with a strong focus on quality, transparency, and care.
We believe well-being is not about quick fixes. It is cultivated through the small choices we make every day – for ourselves, our homes, and the environment around us.
Our Philosophy
Nature is not a trend to us. It is the foundation.
At Elliotti, we take a holistic approach to well-being, recognising the connection between ourselves, our everyday lives, and the environment. We believe in thoughtful choices, carefully selected ingredients, and products that naturally belong in everyday life.
We value clarity over complexity, quality over quantity, and long-term well-being over passing trends.
Our Core Values
Our work is guided by five core values that shape every decision we make:
Freedom
We believe everyone should have access to natural tools and knowledge that support independent, informed choices about health and well-being.
Creativity
Nature offers endless possibilities. We approach our work with curiosity, openness, and a willingness to explore traditional wisdom alongside modern understanding.
Compassion
Health journeys are personal. We meet our customers with care, respect, and empathy - never judgment or pressure.
Generosity
We believe in sharing knowledge freely and offering guidance that truly helps, not just sells.
Authenticity
We stay true to what we believe in. No exaggerated claims. No shortcuts. Just honest products and honest communication.
Our Knowledge
Elliotti was founded and is led by Susann, a holistic aromatherapist and naturopath, with years of study and practical experience in natural self-care, botanical ingredients, and holistic well-being.
That knowledge continues to shape how we select products, evaluate ingredients, and share information with our customers.
Our aim is to make it easier to understand what you are buying, why we have chosen it, and how it can become a natural part of your everyday life.
Our Products & Standards
Every product at Elliotti is carefully selected according to clear criteria:
• Certified organic whenever possible
• Transparent sourcing and traceability
• High-quality ingredients and materials
• Respect for people, nature, and the environment
In our Swedish store, we focus on certified organic skincare, natural makeup, natural products for the home, and crystals and gemstones – carefully selected for a more natural and conscious everyday life.
If we wouldn’t use or have a product in our own home, it doesn’t belong at Elliotti.
A Family Business
Elliotti is a family-run business based in Alfaz del Pi, Spain.
Working together as a family allows us to stay close to our values, our customers, and the purpose behind Elliotti. It keeps us personal, flexible, and guided by care rather than scale.
All orders are packed and shipped directly from our warehouse in Alfaz del Pi, Spain, giving us full control over handling, quality, and delivery.
When you shop with Elliotti, you are shopping directly from the family behind the business.
The People Behind Elliotti
Elliotti is led by Susann, holistic aromatherapist and naturopath, with a deep-rooted passion for nature, natural well-being, and more conscious choices in everyday life. What began as a personal journey has grown through years of study, experience, and a close connection with nature.
In 2025, Elliotti entered a new and meaningful chapter when Andrea Elise joined the business full time. Working side by side as a mother–daughter team has brought fresh energy, new perspectives, and creative ideas to Elliotti – while staying true to the values the business was built on.
Together, we combine knowledge and experience with creativity and new perspectives, allowing Elliotti to grow while remaining personal, thoughtful, and true to its roots.
A Personal Commitment to Animals
Dogs and cats have always been part of my life. Living closely with animals over many years creates a deep understanding of their needs, sensitivity, and the responsibility that comes with caring for their health and well-being.
Alongside my work with people, I have spent extensive time studying naturopathy and aromatherapy for animals, with a strong focus on safety, appropriate use, and species-specific considerations. This knowledge is important to me and influences how I approach plant-based products and natural care every day.
This respect for animals is something we share as a family. Andrea Elise has grown up surrounded by animals - cats, dogs, and horses - and began riding at the age of five. During the years we lived in Norway, we also cared for our own horse, a Tinker horse named Torkil.
Supporting animals naturally is not a separate interest for us. It is woven into how we think, work, and make decisions - with gentleness, knowledge, and deep respect for each animal’s individual needs.
On the left: Divi, our beloved Boston Terrier, who came into our lives when she was 6 years old. We were lucky to share six wonderful years with her before saying goodbye on August 8, 2026, at the age of 12½.
On the right: Luna, our loving 4-year-old Boston Terrier. She lives for cuddles and has completely stolen the hearts of the whole family.
From Our Home to Yours
Thank you for letting Elliotti be part of your everyday life.
Whether you are looking for more natural choices for your skin, your home, or simply a more conscious way of living, our intention remains the same:
to offer carefully selected products with honesty, knowledge, and a deep respect for nature.
With love,
Susann
Holistic Aromatherapist & Naturopath
Founder of Elliotti
